Chagee Holdings Limited is a prominent operator and franchisor of modern teahouses, primarily known for its premium freshly-made tea beverages. Founded in 2017 in Yunnan, China, the company has rapidly scaled its footprint to over 7,500 locations worldwide as of early 2026. Chagee's product portfolio centers on high-quality, health-conscious tea drinks—such as its signature fresh milk teas, fruit teas, and pure teas—that blend traditional Chinese tea preparation techniques with modern consumer preferences. The company distinguishes itself by using whole-leaf teas and fresh milk while eliminating artificial flavors and trans fats.
Chagee operates a predominantly franchise-based business model, which allows for rapid network expansion while maintaining a core portfolio of company-owned stores. The vast majority of its revenue is generated through the sale of freshly-made beverages, the supply of ingredients to franchisees, and franchise fees. Geographically, while the bulk of its teahouses are located across Greater China, Chagee has aggressively expanded its international presence, establishing a strong foothold in Southeast Asian markets like Malaysia, Singapore, and Thailand, as well as entering the United States. The company competes directly with both domestic premium tea chains and global coffeehouse giants, positioning itself as a modern ambassador of Asian tea culture.
