C&C Group plc operates a vertically integrated business model in the beverage industry, encompassing brewing, cider-making, brand marketing, and wholesale distribution. The company's proprietary Branded segment includes market-leading products such as Tennent's Lager in Scotland and Bulmers and Magners Irish Cider, alongside premium craft brands like Menabrea and Heverlee. Beyond its own brands, C&C Group is the largest independent drinks distributor to the UK and Ireland hospitality sectors. Through its Distribution segment—primarily the Matthew Clark and Bibendum businesses acquired in 2018—the company supplies a comprehensive range of third-party wines, spirits, beers, and soft drinks to thousands of pubs, bars, restaurants, and hotels. This dual role provides C&C Group with significant scale, market insight, and a direct route-to-market for both its own products and major international beverage companies. In FY2024, the Distribution segment accounted for approximately 81% of the group's total net revenue (€1.34 billion out of €1.65 billion), while the Branded segment contributed the remaining 19% (€312.7 million), though the Branded segment generates a disproportionately higher share of the company's operating profit.