Betterware de Mexico S.A.P.I. de C.V. operates under the corporate identity BeFra, functioning as a leading direct-selling enterprise across Mexico and the United States. The company's operations are divided into two main segments: Beauty and Personal Care (Jafra) and Home Organization Products (Betterware). The Jafra division, acquired in 2022, accounts for the majority of total revenue and offers a comprehensive range of fragrances, color cosmetics, skin care, and toiletries. The Betterware segment focuses on practical, space-saving household goods, including kitchenware, cleaning supplies, and home improvement items. The company employs an asset-light supply chain, sourcing its proprietary branded products primarily from third-party manufacturers. Sales are driven by a multi-tier distribution network comprising over one million independent associates who market directly to middle-income households.
