The Baldwin Insurance Group, Inc. (formerly BRP Group, Inc.) is a prominent independent insurance distribution and advisory firm operating across the United States. The company functions as an intermediary, connecting clients with insurance carriers rather than underwriting risks itself. Baldwin's business model is structured around three primary segments: Insurance Advisory Solutions, which provides commercial risk management, employee benefits, and private risk management for high-net-worth individuals; Underwriting, Capacity & Technology Solutions, which features a managing general agency (MGA) platform offering technology-enabled specialty insurance products; and Mainstreet Insurance Solutions, which delivers personal, commercial, and life and health insurance through community-based distribution channels.
Revenue is primarily generated through commissions and fees earned from the placement of insurance policies and advisory services. The firm has grown rapidly through a combination of strong organic growth and an aggressive mergers and acquisitions strategy, acquiring boutique agencies to expand its geographic footprint and specialized capabilities. In late 2025, Baldwin announced a transformational merger with CAC Group to further bolster its specialty and middle-market brokerage presence. Operating in a highly competitive insurance brokerage sector, The Baldwin Group differentiates itself through its entrepreneurial culture, specialized niche expertise, and focus on integrating proprietary technology to streamline insurance distribution.
