Braze, Inc. operates a comprehensive customer relationship management (CRM) and engagement platform designed for mobile and cross-channel marketing automation. The company's software allows marketers to ingest and process customer data in real time to deliver personalized interactions across email, push notifications, in-app messages, and SMS. Braze serves over 2,000 global brands across various industries, including retail, media, financial services, and travel. Its platform features AI-driven orchestration, audience segmentation, and analytics to foster customer loyalty and growth. Operating on a software-as-a-service (SaaS) model, Braze generates revenue primarily through subscription fees and usage-based charges.
