Founded in 2007 and relaunched in its current form in 2011, Boozt AB has grown into a leading online retailer in the Nordics. The company operates through two primary segments: Boozt.com, its flagship multi-brand webstore, and Booztlet.com, an online outlet dedicated to inventory clearance. Its product assortment spans multiple categories, with non-fashion items such as sports, beauty, and home goods accounting for over 40% of its revenue. Boozt leverages a custom-built technology infrastructure and highly automated fulfillment centers to maintain efficient operations and high customer retention. While its core market includes Sweden, Denmark, Norway, and Finland, the company also serves customers across the broader European market.
