Bath & Body Works, Inc. is an American specialty retailer of home fragrance, body care, and personal care products. The company operates over 1,800 stores primarily in North America, offering a wide range of proprietary products including candles, shower gels, lotions, and hand sanitizers under the Bath & Body Works and White Barn brands. Originally founded in 1963 as The Limited, the company grew into a retail conglomerate known as L Brands before spinning off Victoria's Secret in 2021 and renaming itself Bath & Body Works, Inc. The company's business model focuses on accessible luxury, seasonal product drops, and a strong omnichannel presence. It sources most of its products in the United States and distributes them through its company-owned stores, e-commerce platform, and international franchise partners.
