A.G. Barr plc is a UK-based beverage company engaged in the manufacturing, distribution, and marketing of branded non-alcoholic drinks and cocktail solutions. The company operates a vertically integrated business model, acting as both a brand owner and a manufacturer, which provides control over product development, production, and distribution.
A.G. Barr organizes its operations into three primary reporting segments: Soft Drinks, Cocktail Solutions, and Other. The Soft Drinks segment is the core of the business, generating approximately 87% of total revenue (around £382 million in the 2025/26 financial year). This division produces carbonated sodas, energy drinks, sports drinks, and fruit juices under brands such as IRN-BRU, Rubicon, and Boost. The Cocktail Solutions segment, which accounts for roughly 8% of revenue, operates under the FUNKIN brand and supplies fruit purees, mixers, and ready-to-drink cocktails to both the on-trade hospitality sector and off-trade retail markets. The Other segment, representing the remaining 5% of revenue, includes the MOMA brand, which focuses on plant-based oat milk and porridge products.
Geographically, A.G. Barr generates the vast majority of its revenue within the United Kingdom, though it maintains an export business to international markets. The company's competitive position is anchored by the cultural popularity of its flagship IRN-BRU brand, which successfully competes against global beverage conglomerates in its home market. In recent years, A.G. Barr has expanded its footprint through acquisitions, diversifying its portfolio beyond traditional carbonated drinks into categories like energy drinks, mixers, and plant-based alternatives.
