Avanza Bank Holding AB is a leading Swedish digital savings and investment bank, operating primarily in Sweden with plans to expand into Denmark. Founded in 1999 to democratize stock trading, the company has grown into Sweden's largest stockbroker, capturing a significant share of the domestic savings market. Avanza's business model centers on providing a low-cost, user-friendly online platform for self-directed investors. Its core offerings include trading in domestic and international equities, mutual funds, ETFs, and other securities, alongside specialized pension and insurance accounts. The company also operates its own fund management subsidiary, Avanza Fonder, which offers low-cost index funds like the zero-fee Avanza Zero. Beyond brokerage and wealth management, Avanza provides everyday banking services, including savings accounts and mortgages (such as its Bolån+ product). Revenue is primarily generated through brokerage commissions, fund management fees, currency exchange fees, and net interest income from customer deposits and lending activities. The company operates entirely digitally without a physical branch network, allowing it to maintain a highly scalable and cost-efficient structure.
