Aviva plc is a leading multinational insurance and financial services group that operates primarily in the United Kingdom, Ireland, and Canada. The company's business model is highly diversified, encompassing life insurance, general insurance (property and casualty), health insurance, and wealth management. Aviva's revenue is generated through premiums from its insurance policies, fees from its wealth and retirement solutions, and investment income from its asset management arm, Aviva Investors. The company's General Insurance division offers personal lines such as motor and home insurance, as well as commercial lines for businesses. Its Insurance, Wealth & Retirement (IWR) segment provides life insurance, pensions, annuities, and equity release products. Aviva Investors manages over £230 billion in assets for both institutional and retail clients. Geographically, the UK is Aviva's largest market, where it holds a dominant position as the country's largest general insurer and a leading provider of life and pension products. The company also maintains a strong competitive position in Canada as the second-largest general insurer. In recent years, Aviva has strategically simplified its geographic footprint by divesting non-core international businesses to focus on its primary markets and shift towards capital-light, fee-based segments such as wealth and health.
