Founded in Vancouver in 1984, Aritzia Inc. operates as a vertically integrated apparel brand that controls the design, merchandising, and distribution of its products. The company's business model centers on its portfolio of exclusive in-house labels, which cater to various style preferences and functions, including its popular "The Super Puff" outerwear line. Aritzia generates revenue through two primary channels: its physical retail boutiques located in premium shopping destinations across North America, and its direct-to-consumer e-commerce website. In recent years, the company has significantly expanded its footprint in the United States, which now accounts for the majority of its net revenue. By managing the entire supply chain from product development to the final customer experience, Aritzia maintains strong brand positioning and margins in the competitive specialty retail market. In 2021, the company also expanded into men's athletic wear through the acquisition of the Reigning Champ brand.
