Atour Lifestyle Holdings Limited is a Chinese hospitality and lifestyle company that operates a prominent upper-midscale hotel chain. The company utilizes an asset-light franchise and management model across a portfolio of brands, including Atour, Atour S, and ZHOTEL. Distinctively, Atour integrates a scenario-based retail business into its hotels, allowing guests to purchase sleep-related products and lifestyle goods experienced during their stay. The company manages a vast network of over 2,000 hotels across hundreds of Chinese cities, catering primarily to domestic travelers. Its retail segment, anchored by the Atour Planet brand, leverages the physical hotel spaces as showrooms to drive sales of mattresses, pillows, and other consumer goods. By combining traditional lodging with experiential retail, Atour generates diversified revenue streams through franchise fees, hotel operations, and retail merchandise sales.
