Strive, Inc. (NASDAQ: ASST) operates as a diversified holding company with a primary focus on its Bitcoin treasury strategy and asset management. Originally founded in 2020 as Asset Entities Inc., the company underwent a fundamental transformation in September 2025 following a reverse merger with Strive Enterprises, Inc. Today, Strive's core objective is to maximize shareholder value by accumulating Bitcoin and increasing its Bitcoin-per-share metric, holding over 15,000 BTC as of mid-2026. Operationally, the company generates revenue through two main avenues. Its financial services arm, Strive Asset Management, manages over $2.5 billion in assets across various exchange-traded funds (ETFs) and investment vehicles, generating fee-based advisory revenue. In January 2026, Strive diversified into the healthcare sector by acquiring Semler Scientific, a medical device company known for its QuantaFlo product used in diagnosing peripheral arterial disease. In Q1 2026, Strive's revenue was split between its newly acquired medical device segment (approximately 52%) and its investment advisory business (approximately 48%). The company actively funds its Bitcoin acquisitions through capital market activities, including the issuance of its Variable Rate Series A Perpetual Preferred Stock (SATA).
