Associated Banc-Corp (NYSE: ASB) is a prominent regional bank holding company headquartered in Green Bay, Wisconsin. Operating primarily through its subsidiary Associated Bank, N.A., the company manages approximately $50 billion in total assets and serves over 100 communities across the Midwest, with a concentrated footprint in Wisconsin, Illinois, and Minnesota. The company's business model is structured around three reportable segments: Corporate and Commercial Specialty; Community, Consumer, and Business; and Risk Management and Shared Services. The Corporate and Commercial Specialty segment generates the majority of the company's revenue, offering lending, deposit, and cash management solutions to larger businesses, developers, municipalities, and financial institutions. The Community, Consumer, and Business segment provides retail banking, residential mortgages, small business lending, and wealth management services. Associated Banc-Corp differentiates itself through its deep regional ties, personalized community-focused service, and strategic acquisitions that have expanded its market presence. The bank's revenue is primarily driven by net interest income from its loan and investment portfolios, supplemented by noninterest income from wealth management, capital markets fees, and deposit services.
