Apotea AB operates as a digital-first pharmacy, providing a comprehensive selection of pharmaceutical and personal care products directly to consumers. The company's product portfolio spans prescription drugs, over-the-counter medicines, skincare, cosmetics, dietary supplements, and pet care items. Apotea fulfills orders through its advanced logistics centers, including a major facility in Morgongåva and a newly established center in Varberg, which enable high-volume processing and rapid delivery. While its core market is Sweden, where it holds a leading market share among online pharmacies, the company has also launched operations in Norway under the Apotera brand. Founded in 2003 as Familjeapoteket and rebranded in 2012, Apotea has grown to become a dominant player in the Nordic e-pharmacy sector.
