Founded in 2014 and headquartered in Knowsley, Liverpool, Applied Nutrition plc operates as a prominent player in the global sports nutrition market. The company develops and markets products across four main brand ranges: Applied Nutrition, All Black Everything (ABE), BodyFuel, and Endurance. Its offerings span multiple categories, including whey protein, pre-workout powders, grab-and-go energy cans, weight management solutions, and general health and wellness supplements. Applied Nutrition manufactures the majority of its products in-house at its UK facility, allowing for rapid innovation and stringent quality control. The company leverages a B2B go-to-market strategy, partnering with specialist nutrition stores, gyms, supermarkets, and international distributors to reach consumers globally.
