Alaska Air Group operates primarily through three business segments: Alaska Airlines, Hawaiian Airlines, and Regional. The mainline segments utilize Boeing and Airbus jet aircraft for scheduled passenger and cargo flights, while the Regional segment relies on E175 aircraft operated by Horizon Air and third-party carriers for shorter routes. In 2024, the company completed its acquisition of Hawaiian Holdings, significantly expanding its transpacific presence and establishing a major hub in Honolulu. As a member of the oneworld alliance, the company integrates its route network with global partner airlines. Passenger ticket sales account for approximately 90% of total revenue, with the remainder generated by loyalty programs, baggage fees, and cargo services.
