Ageas SA/NV is a leading international insurance group with a history dating back to 1824. The company operates through a combination of wholly-owned subsidiaries and strategic joint ventures with local financial institutions. Ageas's business model is divided into Life and Non-Life insurance segments, alongside a growing third-party reinsurance business. In 2023, the Life segment generated approximately 65.5% of total inflows (EUR 11.2 billion out of EUR 17.1 billion) and over 76% of the net operating result (EUR 894 million out of EUR 1,166 million), driven by strong sales in China and solid underwriting performance. The Non-Life segment, which accounts for the remaining 34.5% of inflows, offers property, casualty, and motor insurance, primarily in Europe (Belgium, UK, Portugal). Geographically, Ageas has a strong footprint in its home market of Belgium through AG Insurance, while its Asian operations—particularly its joint venture with Taiping Life in China—serve as a major growth engine. The company's competitive position is bolstered by its diversified distribution channels, including bancassurance partnerships, brokers, and direct sales, allowing it to effectively navigate varying market conditions across its 13 operating countries.