Accor S.A. is a leading global hospitality group that manages and franchises a vast network of hotels and resorts across more than 110 countries. The company's operations are structured around two primary divisions: Premium, Midscale & Economy, and Luxury & Lifestyle. Its extensive brand portfolio caters to various market segments, featuring luxury names like Raffles and Fairmont, premium brands such as Pullman, and widely recognized midscale and economy options including Novotel, Mercure, and ibis. Accor operates an asset-light business model, generating revenue primarily through management contracts, franchise fees, and related hospitality services. Additionally, the company enhances guest engagement and drives direct bookings through its comprehensive loyalty program, ALL (Accor Live Limitless).
