Aberdeen Group plc, previously known as abrdn plc and Standard Life Aberdeen, is a major UK-based global investment and wealth management firm. The company operates through three primary business segments: Investments, Adviser, and interactive investor (ii). The Investments segment provides a broad range of active asset management services across equities, fixed income, multi-asset, and real estate to institutional and wholesale clients globally. The Adviser segment offers platform technology and wealth solutions to UK financial advisers, enabling them to manage client portfolios efficiently. The interactive investor (ii) segment is a leading direct-to-consumer investment platform in the UK, offering subscription-based trading and savings accounts.
Geographically, while Aberdeen Group is headquartered in Scotland and has a dominant presence in the UK market, it maintains a significant global footprint with operations across the Americas, EMEA, and Asia-Pacific regions. The company generates revenue primarily through fee-based income, including management fees calculated as a percentage of assets under management and administration (AUMA), as well as platform and subscription fees from its wealth and direct-to-consumer businesses. Following a period of restructuring and a rebranding from abrdn to Aberdeen Group in early 2025, the firm has focused on cost efficiency, returning to profitability, and expanding its higher-margin wealth and platform solutions to complement its traditional asset management franchise.
